The Concept

The Hakkapeliitta Test Driver program is Nokian Tyres' global way to encourage road safety with local actions. Our aim is simple. We want to raise the awareness of tires’ role for traffic safety. Tires are the most important safety equipment of a car.

As the Northern most tire manufacturer and the inventor of winter tire, we have a natural sense of extreme winter conditions and a hunger to develop our premium products ever better and safer. To do this we need to know the conditions and the challenges that our customers face - all over the world. The Hakkapeliitta Test Drivers educate us, Nokian Tyres, of the local needs and gives tire developers ideas to advance the product features that ultimately serve each and every driver back with added safety, comfort and performance