Nokian Tyres Contributor
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Your tires can help save fuel and make your journey more predictable.
Last year, we brought you the story of Brandon Payne. He's a tire dealer in Nebraska who chases storms in his spare time, and he shared stories of how the Nokian Tyres One all-season tire helped him…
Our groundbreaking of a new factory in Oradea, Romania is the latest example of our quest to tailor products to the regions where they'll be driven
One of Canada's most respected automotive commentators has big things to say about Nokian Tyres' EV tires.
Without further ado -- and with all due respect to the fine people in these places -- here are our nominees for the most boring drives in North America.
Here are some easy ways you can focus on your tires now, so you can focus on adventure down the road.
For the third season in a row, the companies will join forces to plant a tree for every 2023/2024 season pass sold at participating POWDR resorts through late fall 2023.
Benoit Sarrazin shares his expertise about keeping drivers safe on rough roads
Nokian Tyres recycled or reused all production waste at our North American factory and reduced global emissions.
The Canadian province and U.S. state are battling for the title of Worst Roads in North America
You shouldn't have to think about your tires. In a perfect world, you'd be free to focus on the road ahead -- the views, the destination, the people traveling with you. But sometimes, you have to…
You'll never believe what we use to help drivers avoid blowouts due to road hazards.
There's something big happening in a small Tennessee town that could have an impact on the way you drive.
Studded winter tires provide ultimate safety in ice and snow. However, some states do not allow their use. This is based on the idea that studs can harm road surfaces and lead to quicker deterioration.…
Tires are a great insurance policy. How do all weather tires factor into that equation?
Why are we in this business, and how do we do things differently than other tiremakers? Consider this our statement of purpose.
What sets an all weather tire apart from an all season? An all weather tire delivers four-season peace of mind thanks to a softer compound and a tread that's designed to thrive rain, snow or slush.
More tires for North American drivers, made right here in North America.
And how can our tires help you get there?
Nokian Tyres strives to be a pioneer in the quest for greener driving
Ivalo, Finland is a forbidding place to live. That makes it a great place to test winter tires.
Tires may not look fancy, but they're the result of surprisingly complex development, testing and production processes
Here are some misconceptions about tire pressure -- and answers to help keep you safe on the road
What goes into making the best winter tires on the planet?
Here are some tips for making sure you're squared away for winter driving
The Nokian Tyres Hakkapeliitta 10 represents the next generation of winter safety, the latest step in a legacy we've spent nearly nine decades building.
The same fiber that reinforces armored vests and spacecraft landing cushions is now being used to protect drivers of passenger cars from potholes. And Nokian Tyres is behind the innovation.
The executive producer of the nationally syndicated Dan Patrick Show lives in snowy Connecticut, and he uses Nokian Tyres winter tires to get to work in the snow.
The Nokian Tyres Hakkapeliitta R5 and 10 will be produced with the symbol this winter season
Ready to make your next adventure possible? Your vehicle isn't the key. Your tires are.
Here's how our tires can take you places you've never been
Nokian Tyres offers advice for staying safe on the road during the daily grind
By following these tips, you can battle back against high fuel prices.
Alex Ricketts knew how he wanted to propose to his girlfriend. There was one problem: Weather wasn’t cooperating at their favorite getaway spot.
For National Tire Safety Week, Nokian Tyres has compiled tire safety and selection advice to help travelers make the most of their summer journeys
Low tire pressure is a common cause of tire damage on vans and RVs, as not everyone is aware of the higher than normal pressure required for van tires. Keeping the pressure at a sufficient level will improve traffic safety and extend the tire’s service life. Tire structure and correct storage between seasons also affect the durability of van tires.
Danielle and Tommy journeyed through the Arizona desert on their Toyota pickup, which hauls their Airstream around the country to introduce the van lifers to new adventures. Brock Keen and his wife relived a cherished moment with an extreme, emotional adventure. Guillaume and Cam carved their way from Montreal to the Canadian Pacific, touring American and Canadian national parks along the way.
Brandon Payne cut the steering wheel hard to his right, hugging a rain-soaked curve, his eyes firmly fixed on a funnel cloud descending from the black Nebraska sky. Focused on the furious storm befor…
Rolling resistance plays a big "roll" in fuel economy
In 2021, we teamed up with POWDR and One Tree Planted to plant 50,000 trees in vulnerable forests throughout the United States.
Our 2021 sustainability report is out, and it points to another year of sustainable growth in North America and around the globe.
The popular publication put a set of Nokian Tyres Hakkapeliitta R5 EV tires on a Tesla and put them to the test
We're making more tires than ever at our North American factory in Dayton, Tennessee.
Tell us how the Outpost AT and APT are helping you Extend Your Boundaries
We'll help you pick the right tire for your next adventure.
You'll love hearing about our one-of-a-kind sustainability challenge.
2021 was a record year for Nokian Tyres, but that's only part of the story.
The NOKIAN TYRES Hakkapeliitta R5 takes grip, comfort and eco-friendliness to the next level
Ever wanted a tire that thrived in every circumstance you could throw at it? So did Justin Housman, a California-based journalist with Adventure Journal who tried to push our new all-terrain tire, the NOKIAN TYRES Outpost APT, past its limits.
The Outpost Family of tires pledges to extend your terrain, toughness and travel
Follow this easy holiday tire travel checklist to increase your chances of staying safe in your winter wonderland.
Reviews of the Nokian Hakkapeliitta 10 are starting to roll in. Here's what people think about the next generation of winter safety.
The Nokian Tyres One is the One for safety, toughness and sustainability.
We invented the winter tire. Here's what that means today.
There's a chill in the air, and soon there will be snow on the ground. Here's how to make sure your car is ready.
Our passion for sustainability is taking root -- literally.
Four-wheel-drive is much more effective when those wheels are wearing the right set of tires
Jason Williams and his family have offered nearly a century of 10-out-of-10 service at Jack Williams Tire. Here's why they feel their values are aligned with Nokian Tyres'.
Here are a few things you should know about the new Nokian Hakkapeliitta 10
We're about to put your tire knowledge to the test -- and there's a lot riding on the answers
In business and in life, it's not enough to be the first. You also need to be the best. In the 1930s, Nokian Tyres invented the world's first winter tire. We have a rich history, which started as a h…
Tire buyers list safety as their highest priority. But here’s what they’re missing
To cross the bridge from rhetoric to reality, it takes passion that goes far beyond the point where the rubber meets the road.
The Nokian Hakkapeliitta 10 aims to bring drivers the next generation of safety. Mission accomplished, according to at least one panel of experts.
Tire Factory Point S Owner Damon Nielson offers tire safety advice for tackling high elevations
In the winter months, nothing provides better grip and traction on slick roads than a set of dedicated winter tires. As the inventor of the winter tire, Nokian Tyres crafts products like the Nokian Hak…
When it comes to their tires, drivers care deeply about durability. When they’re shopping for all season tires , winter tires or winter rated four-season all weather tires , most consumers would tell…
Take it from Nokian Tyres, the inventor of the winter tire: There is nothing safer on wintry roads than a set of dedicated winter tires . But the same qualities that make them effective on snow and ice…
Several decades ago, some executives in the tire industry made a marketing decision that has challenged drivers ever since: the naming of the all season tire . It can be a confusing moniker. All seas…
It’s vital to drive the right tire size. Driving tires with the wrong dimensions could cause your vehicle to underperform, handle poorly or experience uneven tire wear that can make driving dangerous.…
Safety is the most important aspect of a tire’s performance. But that doesn’t just mean good braking and handling; it also includes the ability to resist blowouts and flats caused by road hazards. No…
Even the best set of high quality tires is much less effective if the tires are not regularly rotated. It is in the interest of safety and fuel efficiency to rotate your tires every 3,000 to 6,000 mil…
When your tires’ tread depth approaches its minimum safe driving level, it’s important to buy a new set of tires. But how do you know when that moment has arrived?
All season tires are not meant for winter roads in many parts of North America. Their rubber compounds and tread patterns are built for high performance and durability on spring and summer roads, but t…
We're crafting safe, sustainable tires right here in North America. Here's what's happening at our factory in Dayton, Tennessee
A Nokian Tyres One driver tracked the tire's efficiency on his Tesla Model 3. The results are impressive.
I grew up in southern Alberta, Canada exploring the Canadian Rockies, the Eastern Slopes and parts of British Columbia in my younger days.
It's hard to imagine a more demanding road trip than Marcus Caston's journey from Utah to the Oregon coast in 110-degree heat
I sell Nokian Tyres all-season products to tire dealers. Here's why I just bought a second set for myself
Chris Grooms of Atlantic Tire doesn't just sell Nokian Tyres products to retailers; he also drives a set himself. Here's why.
Atlantic Tire's Chris Grooms takes us through the Virginia mountains as part of our Journey campaign
Jared McDermott of Gill's Point S recommends climbing the Beartooth Highway to discover a new level of remote escape.
The Muskoka region offers a wealth of outdoor adventure. Just ask a loyal Nokian Tyres dealer based in the area
Nokian Tyres' North American factory in Dayton, Tennessee won the Tennessee Governor's Environmental Stewardship Award for Sustainable Performance. Here's what the honor means to us.
From craggy coasts to freeing forests to magical mountains, you'll have a hard time finding a more geographically diverse place
Scale the Rockies for a road trip you'll never forget
Every year, thousands of baseball fans are drawn to the heartland for a taste of America's pastime
To learn more and enter to win a free set of tires, visit NokianTires.com/Journey.
A journey through the Northeastern United States is steeped in history and scenery
It's National Tire Safety Week, and we're launching a special campaign to celebrate
Mason French learned at an early age to be adaptable and people-driven. In his role as Quality Manager at our North American factory, he uses those traits to perfect our production processes
It's vital to have the right foundation for the journey ahead
While it’s impossible to foresee all potential road hazards, there are some easy steps that can help you preserve peace of mind when you’re on a road trip. Here’s a tire safety checklist to follow before you hit the road for a long journey.
Simon Bigaouette sent us a long-term review of his experience with the Nokian Hakkapeliitta 9. It was too good not to share.
Francois-Xavier already called himself Nokian Tyres' biggest winter ambassador. Then he tried our all-season tires.
Francois-Xavier has been a huge fan of Nokian Tyres winter products ever since that first set of Nokian Hakkapeliittas nearly three decades ago. But a few years ago, the Reponteney, Quebec resident tried something new when warm weather arrived -- he bought a set of Nokian Tyres all-season products for his new Volkswagen Golf.
Kyle Conner set the Cannonball record for an electric vehicle. Why does he believe Nokian Tyres products are a great fit for electric vehicles?
While we don't recommend shooting your tires, our Aramid technology offers its own kind of sturdy protection
Tracy Hickey wondered where she'd fit in at such a high-tech facility. After intensive training and years of hard work, she and the factory are thriving.
Ready to rock? Draft the Nokian Rockproof and smile when you tackle the most rugged roads.
Ready to rush down the highway and zig past every obstacle? The Nokian zLine A/S might just be the perfect pick for you.
SUV and pickup truck drivers can't go wrong drafting the durable Nokian Tyres One HT.
The Nokian WR G4 is renowned for its versatility and makes a great addition to your tire lineup if you drive in unpredictable winter weather.
Here's how Nokian Tyres fans and employees are working to protect the planet
Kyle Conner broke the Cannonball record for an electric vehicle. He explains why Nokian Tyres products are a great fit for sustainable vehicles.
It's important to be eco-friendly for its own sake. But earth-conscious driving also carries benefits for drivers
Darren Bakkestuen spends every day making sure our Dayton Factory adheres to our rigorous sustainability standards.
Sustainability is about making our planet greener. But it's a lot more than that. It also carries benefits for each of us, on and off the road.
We asked you to tell us why your roads are the worst on the continent. And boy, did you deliver.
The new Nokian Tyres One comes with a Pothole Protection program. It's drawing a lot of attention.
Leading through LEED: Learn about the solar-fueled sustainability milestone at our North American factory
The administration building at our Dayton Factory earned LEED v4 Gold certification, the latest step forward in our global sustainability leadership efforts
Nokian Tyres fights potholes with the same material used in bulletproof vests. An expert explains how.
A Nokian Tyres expert explains how drivers can receive pothole protection from the same material found in bulletproof vests
Clint needed to get home. Standing in his way: an hour-long stretch of snow, ice and slush. Fortunately, he had Nokian Tyres all-weather tires.
For drivers who don't know what weather winter will bring, all-weather tires are a great year-round choice
The Nokian Tyres One uses the latest technology to help keep North American drivers safe
For most of us, 2020 has been a year to forget. But we still found ways to advance our journey together.
You're invited to participate in our Horizon campaign for a chance to win a set of Nokian Tyres products
Learn more about our ambitious sustainability targets
We're teaming up with Outside TV to tell stories of adventurous North American journeys
Our latest sustainability effort is part of our partnership with POWDR, an adventure lifestyle company that shares our commitment to protecting the planet.
When you're trying to brake on wintry roads, winter tires make a massive difference.
The things you do to stay safe on the road also help you drive in an eco-friendly way
Employees who see what goes into our tires are confident enough to put them on their own cars.
We're proud to announce that our North American factory has received LEED v4 Silver certification.
Facilities reinforce values, and our newest building puts ours on full display
Nokian Tyres is proud to sponsor Sami Välimäki in this year’s U.S. Open, which takes place September 17-20 at Winged Foot Golf Club.
How can you navigate rainy highways with ease? Start with these five steps.
What sets high-performance tires apart from their rubber counterparts, and how can we choose the right ones?
Long-mileage journeys place unique demands on your tires, and there’s nothing worse than a long journey getting derailed by a blowout in an unfamiliar place.
The tires you’re choosing between each have their own strengths and weaknesses. With that in mind, rule No. 9 is to put stock in the tire features that actually matter.
If your tires fit your vehicle, you’ll reap a number of benefits, including safety, efficiency and comfort.
People who work in your tire shop know their stuff. Tires are more complicated than they let on, and having an expert on your side helps you filter through the confusion.
Want to know what you’re going to get out of your tires? Pay attention to what goes in them.
As the inventor of the winter tire, we're proud to make some of the best winter products. But the very features that make tires safe and precise on snow and ice can cause serious issues once temperatures turn consistently warm.
How can you keep your tires in top shape? Here are some easy tips.
Your choice of tires has an impact on the environment, but it doesn’t have to impact your safety on the road.
There’s one place where price should NOT be your first priority: the tire shop. That’s because there are a number of other important factors to consider, many of which can possibly keep you safer on the road -- and even help you save time and money on the back end.
Even if you bought the most expensive set of tires, they may have been the wrong choice.
There are some basic principles to follow if you want to increase your chances of staying safe on the road
Behind the Scenes: Snowboarder Austin Smith converted a fire truck into a high-tech camper. Here's what he did next
Learn how Austin Smith converted a fire truck into the perfect road trip machine
We have the highest driver loyalty in North America. Some of our fans take that loyalty to the next level
Sometimes, our consumers take their Nokian Tyres love to some interesting extremes.
Tire dealers are responding to the pandemic in a big way. Here's how they're serving their communities
From tire giveaways to hand sanitizer distribution, tire shops are helping their communities stay strong
Submit your favorite road trips at NokianTires.com/Journey
With apologies to Garth Brooks, there are no beaches in Cheyenne. But you’ll find pretty much every other kind of scenery in Wyoming, a state that’s teeming with stunning views
Wisconsin is beloved for its cheese curds, sausages and beer. But it’s also a haven for sports fans of all stripes – cheeseheads, college football buffs and hardball lovers alike
When you visit West Virginia, you’ll feel like its country roads have taken you home
Discover some of the lesser known areas on and around Mt. Rainier
The history books are peppered with Virginia’s name, but it should play a part in your future
Vermont brushes the shores of Lake Champlain before gracefully rising into the clouds, shrouding a world of adventure and escape that’ll make you glad you visited the Green Mountain State
On one side of Utah tower the Rocky Mountains, capped with snow and infused with popular ski towns. On the other side, merely two hours away, sit searing salt flats without a single sign of life
It's not just the Lone Star State’s size that overwhelms visitors; it’s the sheer array of experiences available for them to pursue
Volunteer to start in Memphis and work your way to the Smoky Mountains
You’ll do well to take your time when you visit a state that boasts two percent of our country’s land but fewer people than Rhode Island
Begin your trek in eclectic Asheville and you’ll be in perfect position to capture South Carolina’s beauty as you cruise down through the mountains and across the state border
Rhode Island offers a cornucopia of adventure opportunities in its 400 miles of coastline, 100 beaches and lively towns
Quebec is the most prominent remnant of France’s former rule you’ll find in North America, and the province makes for a fascinating road trip that’ll take you back in time
Craggy coasts, vast volcanoes, lush vineyards, remote forests…it’s hard to match the geographical diversity of Oregon, making the Beaver State a cherished road trip destination
Pennsylvania is teeming with history and iconic American staples
You'll come to love Ontario's diverse culture when you take a road trip from Niagara to the nation’s capital
The Sooner State’s namesake musical proudly proclaims that “Oklahoma’s okay.” In reality, it’s far better than okay – it’s a place every road trip enthusiast should visit sooner rather than later
From its football to its food to its friendly culture, Ohio offers a unique slice of Americana that’s perfect for an easy road trip
Can you believe “Fargo” is 24 years old?! The lead, William H. Macy, is a car salesman with bad intentions. When you visit the Roughrider State, we trust that your intentions will be better – and on a set of Nokian Tyres products, it’ll end better for you, too
There’s something about the Smokies’ hazy peaks that offers comfort, its oft-shrouded summits enveloping visitors in something bigger than themselves
New York is actually an empire of scenery, entertainment and culture that’s a lot sweeter than just the Big Apple
It houses more PhDs per capita than any other state. In the 19th century, it was one of the most popular wine regions in the nation. And its state capital is the highest-elevated in the U.S.
The Garden State has enough delights to make your friends green with envy when they learn about your experiences there.
No matter the season, the White Mountains of New Hampshire are always a sight to behold
The Silver State is a gem for road trippers
It’s home to miles of river than any other state, the country’s largest indoor rainforest, and one of the most rabid football fan bases you’ll ever find. We’re talking about Nebraska, the Cornhusker State that’s anything but corny
If you want to get away from it all, Montana is the perfect state for you
“Missouri” may sound similar to “misery,” but you’ll feel the opposite sensation on a trip through the Show-Me State
Like a magnolia tree itself, the Magnolia State is elegant, photogenic and verdant
Interested in Minnesota? We don’t blame you: It’s a great place to gopher a drive
Detroit is a resurgent city, Michigan football is massive and there’s a lake named after the state
From historical landmarks to sun-soaked shores, Massachusetts is filled with enriching adventures that leave you seeking more
Maryland truly stimulates every sense
A journey through Sportsman’s Paradise, better known as the state of Louisiana, has more variety than most of its surrounding states combined
You’re likely familiar with Kentucky’s three trademarks: basketball, bourbon, and breeding thoroughbred horses. What you may not know is that there’s a lot more to the Bluegrass state than those three pastimes.
You'll want to keep your eyes open for every moment of your time in the Jayhawk State
The Hawkeye State’s food, farms and frivolity make for a unique dose of Americana
The Indy 500 is a vaunted tradition in the Hoosier State, but its renowned roads aren’t limited to the speedway just north of Indianapolis.
Flatter than focaccia and friendlier than fiction, Illinois makes for an engrossing road trip destination
It’s easy to only think about potatoes when talking about Idaho. But don’t be fooled, as the Gem State is truly an outdoor paradise, and can provide a wealth of memorable road trips.
Lush images from this Hawaiian Island are seared inside the minds of anyone familiar with the Jurassic Park franchise.
The Peach State has been the site of many fruitful road trips over the years.
Do you live close to the East Coast? The beaches of Florida make for a great escape. And the best part might just be unlocking the Keys.
The state’s location, which Thomas Jefferson once called a “jewel,” makes it a gem for road trip enthusiasts
Compact, culturally rich and close to several major population centers, it’s a place that’s worth your time.
The scenic vistas of the Rocky Mountains humble and empower at the same time.
Are you California dreamin'? We don't blame you.
In British Columbia, the highs and lows are right next door to each other – but we’re betting you’ll only experience the highs during a trip through Canada’s most rugged province.
A visit to the Razorback State is a great opportunity to explore rich scenery and hospitality that’s every bit as warm as a Hot Springs summer.
In a land of peaks. valleys and deserts, it's the valley that gets the most attention
The Canadian Rockies rise an hour west of Calgary, their snow-speckled peaks watching over Alberta like gentle guardians.
The Last Frontier is a fitting name for this escape on the northwest edge of North America.
Yearning for a trip to the Yellowhammer State? From space shuttles in Huntsville to seashells on the Gulf Coast, you can't go wrong in Alabama.
Find out how we're helping you save gas mileage and keep money in your pocket
Are you as ready to hit the road as we are? One of these days, it's going to be time to load up the car and launch a new journey...finally. If you're like us, you've been thinking about where that…
In a series of videos, we told you what you wanted to know
Here are some important tips for making sure your car stays ready for the journeys ahead
In 2019, Nokian Tyres was again named one of the most sustainable publicly traded companies in the world.
Even during these exceptional times, it's important to make sure you aren't driving winter tires on spring and summer roads.
The beauty of our premium tires is that they're crafted to provide peace of mind in all conditions. That takes them all over the world, from Arctic ice to scorching summer roads. It has been a privi…
The beauty of our greatest journeys often lies in their unpredictability. For many of us, the sweetest memories come from the moments when the path ahead was dark, and we had to rely on our inner stren…
All-weather tires are a great winter-rated year-round driving option.
Check out this compelling video to see Nokian Tyres' next major step forward in the all-season tire market.
We traveled thousands of miles to introduce writers, customers and influencers to our products.
Here's how to get ultimate performance out of your premium vehicle.
Learn why one Maine tire dealer recommends premium winter tires -- and why the shop only sells Nokian Tyres products as a result.
“Every single one of my family members has been running a Nokian Tyres product for the last 12 years,” says Howie Fetzer. “They’re the safest products on the market.”
Our newest production facility, one of the most advanced in the world, will make products tailored to the needs of North American drivers.
Nokian Tyres invented the winter and all-weather tires and continues to lead the market in R&D and testing…and it shows.
We're enriching our commitment to safety and sustainability and involving our employees in the process.
Nokian Tyres is a leader in safety and sustainability. But we're also committed to equality.
Here's how the administrative complex at our first North American factory will advance our core values.
Nokian Tyres offers innovative products for drivers who share our core value of sustainability.
All-season tires...aren't. Here's why all-weather tires are the most convenient winter driving option
Nokian Tyres offers true four-season driving protection for drivers in places with unpredictable winter weather, like the Rocky Mountains.
Our first factory in North America will allow us to tailor products to drivers here like never before.
The state-of-the-art, sustainable test track remains on schedule to start testing tires in 2020.
Here are some helpful tips from a Tennessee-based tire manufacturer committed to safety and sustainability
Vacations are fun. Here are some ways you can make them comfortable and safe.
Even the safest winter tires aren't designed for use on warm, wet summer roads
There's a lot drivers -- and tire companies -- can do to reduce our environmental footprint. Here are some ways Nokian Tyres leads the tire industry in sustainability.
A road trip is a great way to make special memories with friends and family. But without proper preparation, a getaway can become grueling – especially when your tires let you down.
Want some next-level know-how that will take your tire knowledge from good to great? Step inside the tire shop with us to learn how to make your tires work for you.
Did you know that healthy tire habits could be good for the earth? Here's how
Tires are your car’s only safety device that touches the road. It’s vital to make sure yours are working properly – and important to know what to do when they aren’t.
Did you know all-season tires don't keep most drivers safe in all seasons? We'd like to offer an alternative.
All-weather tires provide year-round peace of mind without requiring drivers to swap tires twice each year.
Our Dayton Factory may not be building tires yet, but its employees are already building relationships
Our factory launch team is making the community a major priority during its intensive training process
We're passionate about sustainability, and people are noticing.
Rocky Mountain snow and ice were no match for our tenacious winter and all-weather tires.
Peter Chia has built a career around caring for his employees. Now, he seeks to do the same at our factory.
Here's an inside look at construction of one of the most advanced tire production facilities in the world.
The most challenging driving season is ahead of us, and the arrival of winter makes many of us uneasy about driving. Statistically, inexperienced drivers are more likely to have a traffic accident. But winter novices and road warriors alike can tackle the toughest environments if they’re armed with a few helpful tips.
Jonathan Garland is a driver who steers clear of the beaten path. Whenever the opportunity arises, Jon from Madison, Wisconsin packs his family in the car and heads toward adventure. Nokian All-Weather tires always take the family man wherever he wants, regardless of the weather or route selection.
Where the rubber meets the road – 5 memorable moments from our Finland road trip with Motor Trend Magazine
Get a behind the scenes look of, "Snow, tires, cars, reindeer, northern lights, and saunas" as Motor Trend embraces the Hakkapeliitta spirit on a road trip from Ivalo to Nokia, Finland.