Nokian Tyres Contributor
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Did you know your tires can help save fuel costs?
Rolling resistance plays a big "roll" in fuel economy
We Helped Plant 50,000 Trees in 2021. Here's the Impact They're Having
In 2021, we teamed up with POWDR and One Tree Planted to plant 50,000 trees in vulnerable forests throughout the United States.
Here's How We Helped Protect the Planet in 2021
Our 2021 sustainability report is out, and it points to another year of sustainable growth in North America and around the globe.
The Hakkapeliitta is Car and Driver's "Favorite Winter Tire"
The popular publication put a set of Nokian Tyres Hakkapeliitta R5 EV tires on a Tesla and put them to the test
Dayton Factory Sets Records, Wins Awards
We're making more tires than ever at our North American factory in Dayton, Tennessee.
Win the Outpost Adventure of a Lifetime
Tell us how the Outpost AT and APT are helping you Extend Your Boundaries
Choose Your Own Adventure: Which Outpost Tire Should You Drive?
We'll help you pick the right tire for your next adventure.
Want to help the planet and take a lap around our Arctic test track? Here's your chance
You'll love hearing about our one-of-a-kind sustainability challenge.
Records and Relationships: Why 2021 was a special year
2021 was a record year for Nokian Tyres, but that's only part of the story.
Meet the most energy-efficient winter tire in history
The NOKIAN TYRES Hakkapeliitta R5 takes grip, comfort and eco-friendliness to the next level
Why One Adventurer Thinks the Outpost is the Ultimate All-Terrain Tire
Ever wanted a tire that thrived in every circumstance you could throw at it? So did Justin Housman, a California-based journalist with Adventure Journal who tried to push our new all-terrain tire, the NOKIAN TYRES Outpost APT, past its limits.
Meet the new all-terrain tires that come with a pledge
The Outpost Family of tires pledges to extend your terrain, toughness and travel
Six steps to safe holiday travel
Follow this easy holiday tire travel checklist to increase your chances of staying safe in your winter wonderland.
What people are saying about our new winter tire
Reviews of the Nokian Hakkapeliitta 10 are starting to roll in. Here's what people think about the next generation of winter safety.
How our new all-season tire fueled safety -- and success -- in 2021
The Nokian Tyres One is the One for safety, toughness and sustainability.
Set Apart: How our past informs our present
We invented the winter tire. Here's what that means today.
You're ready for winter! Is your car?
There's a chill in the air, and soon there will be snow on the ground. Here's how to make sure your car is ready.
We're helping plant 50,000 trees this year. Here's how it's going
Our passion for sustainability is taking root -- literally.
Here's why four-wheel-drive is overrated on winter roads
Four-wheel-drive is much more effective when those wheels are wearing the right set of tires
"The Apple of Tires" -- One Tire Dealer's Passion for Our Products and Purpose
Jason Williams and his family have offered nearly a century of 10-out-of-10 service at Jack Williams Tire. Here's why they feel their values are aligned with Nokian Tyres'.
10 reasons the Nokian Hakkapeliiitta 10 delivers a 10/10 driving experience
Here are a few things you should know about the new Nokian Hakkapeliitta 10
Show off your tire knowledge! You could win a free set
We're about to put your tire knowledge to the test -- and there's a lot riding on the answers
Nokian Tyres invented the winter tire. We're also the chief innovator
In business and in life, it's not enough to be the first. You also need to be the best.
In the 1930s, Nokian Tyres invented the world's first winter tire. We have a rich history, which started as a h…
These simple tips could help you double your tires' safe service life
Tire buyers list safety as their highest priority. But here’s what they’re missing
What our Journey to a Safer World really means
To cross the bridge from rhetoric to reality, it takes passion that goes far beyond the point where the rubber meets the road.
Experts: The Hakka 10 is "the season's toughest new studded tire"
The Nokian Hakkapeliitta 10 aims to bring drivers the next generation of safety. Mission accomplished, according to at least one panel of experts.
Back to School: How to Stay Safe When You're Driving at Altitude
Tire Factory Point S Owner Damon Nielson offers tire safety advice for tackling high elevations
Why shouldn't I run winter tires in the warmer months?
In the winter months, nothing provides better grip and traction on slick roads than a set of dedicated winter tires. As the inventor of the winter tire, Nokian Tyres crafts products like the Nokian Hak…
Why do my all-season tires last longer than winter tires?
When it comes to their tires, drivers care deeply about durability. When they’re shopping for all season tires , winter tires or winter rated four-season all weather tires , most consumers would tell…
When should I change over to my all-season tires?
Take it from Nokian Tyres, the inventor of the winter tire: There is nothing safer on wintry roads than a set of dedicated winter tires . But the same qualities that make them effective on snow and ice…
What's the difference between all season and all weather tires?
Several decades ago, some executives in the tire industry made a marketing decision that has challenged drivers ever since: the naming of the all season tire .
It can be a confusing moniker. All seas…
What tire size should I use?
It’s vital to drive the right tire size. Driving tires with the wrong dimensions could cause your vehicle to underperform, handle poorly or experience uneven tire wear that can make driving dangerous.…
What are the best tires to avoid blowouts?
Safety is the most important aspect of a tire’s performance. But that doesn’t just mean good braking and handling; it also includes the ability to resist blowouts and flats caused by road hazards.
No…
How often should I rotate my tires?
Even the best set of high quality tires is much less effective if the tires are not regularly rotated. It is in the interest of safety and fuel efficiency to rotate your tires every 3,000 to 6,000 mil…
How do I know when it's time for new tires?
When your tires’ tread depth approaches its minimum safe driving level, it’s important to buy a new set of tires. But how do you know when that moment has arrived?
Are all-season tires safe in winter?
All season tires are not meant for winter roads in many parts of North America. Their rubber compounds and tread patterns are built for high performance and durability on spring and summer roads, but t…
Mastered Around the World, Made in USA: Meet Our North American Factory
We're crafting safe, sustainable tires right here in North America. Here's what's happening at our factory in Dayton, Tennessee
EV early adopter praises efficiency, comfort of the Nokian Tyres One
A Nokian Tyres One driver tracked the tire's efficiency on his Tesla Model 3. The results are impressive.
Jack's Journey Through the Canadian Rockies
I grew up in southern Alberta, Canada exploring the Canadian Rockies, the Eastern Slopes and parts of British Columbia in my younger days.
Rugged roads, extreme heat and towering peaks: Follow Marcus Caston's Rockproof romp
It's hard to imagine a more demanding road trip than Marcus Caston's journey from Utah to the Oregon coast in 110-degree heat
I sell Nokian Tyres all-season products to tire dealers. Here's why I just bought a second set for myself
Chris Grooms of Atlantic Tire doesn't just sell Nokian Tyres products to retailers; he also drives a set himself. Here's why.
Atlantic Tire: Winding Through the Blue Ridge Parkway
Atlantic Tire's Chris Grooms takes us through the Virginia mountains as part of our Journey campaign
Gills Point S Tire & Auto Service: Escape to the Rustic Montana Wilderness
Jared McDermott of Gill's Point S recommends climbing the Beartooth Highway to discover a new level of remote escape.
Rocky Island Tire: Immerse Yourself in Ontario's Cottage Country
The Muskoka region offers a wealth of outdoor adventure. Just ask a loyal Nokian Tyres dealer based in the area
Our North American factory just earned a major sustainability award. Here's why that's important
Nokian Tyres' North American factory in Dayton, Tennessee won the Tennessee Governor's Environmental Stewardship Award for Sustainable Performance. Here's what the honor means to us.
Nokian Tyres Journey: Close the hood and head for Oregon
From craggy coasts to freeing forests to magical mountains, you'll have a hard time finding a more geographically diverse place
Nokian Tyres Journey: Reach for the summit on a Rockies road trip
Scale the Rockies for a road trip you'll never forget
Nokian Tyres Journey: America's Pastime in the Magical Midwest
Every year, thousands of baseball fans are drawn to the heartland for a taste of America's pastime
Nokian Tyres Journey: From the Smokies to the Sea
To learn more and enter to win a free set of tires, visit NokianTires.com/Journey.
Nokian Tyres Journey: Trace the Trails of Freedom
A journey through the Northeastern United States is steeped in history and scenery
It's time to take your tire safety knowledge on the road
It's National Tire Safety Week, and we're launching a special campaign to celebrate
Life-Driven: Passion for precision, people drives Dayton Factory Quality Manager
Mason French learned at an early age to be adaptable and people-driven. In his role as Quality Manager at our North American factory, he uses those traits to perfect our production processes
How to choose the right set of tires for your upcoming road trip
It's vital to have the right foundation for the journey ahead
Your ultimate road trip tire safety checklist
While it’s impossible to foresee all potential road hazards, there are some easy steps that can help you preserve peace of mind when you’re on a road trip. Here’s a tire safety checklist to follow before you hit the road for a long journey.
Driver Review: Why I'm in Love With My Nokian Tyres Winter Tires
Simon Bigaouette sent us a long-term review of his experience with the Nokian Hakkapeliitta 9. It was too good not to share.
Francois-Xavier already called himself Nokian Tyres' biggest winter ambassador. Then he tried our all-season tires.
Francois-Xavier has been a huge fan of Nokian Tyres winter products ever since that first set of Nokian Hakkapeliittas nearly three decades ago. But a few years ago, the Reponteney, Quebec resident tried something new when warm weather arrived -- he bought a set of Nokian Tyres all-season products for his new Volkswagen Golf.
Why do EV drivers love Nokian Tyres? We asked an expert.
Kyle Conner set the Cannonball record for an electric vehicle. Why does he believe Nokian Tyres products are a great fit for electric vehicles?
You know that material found in bulletproof vests? It's also in our tires. Here's what it does
While we don't recommend shooting your tires, our Aramid technology offers its own kind of sturdy protection
Life-Driven: Happy people make high-quality tires. Just ask Tracy.
Tracy Hickey wondered where she'd fit in at such a high-tech facility. After intensive training and years of hard work, she and the factory are thriving.
Scouting Report: The Rugged Nokian Rockproof Thrives When Things Get Rocky
Ready to rock? Draft the Nokian Rockproof and smile when you tackle the most rugged roads.
Scouting Report: The Speedy, Stylish Nokian zLine A/S
Ready to rush down the highway and zig past every obstacle? The Nokian zLine A/S might just be the perfect pick for you.
Scouting Report: Avoid Blowouts with the Nokian Tyres One HT's Dual-Threat Durability
SUV and pickup truck drivers can't go wrong drafting the durable Nokian Tyres One HT.
Scouting Report: The Versatile Nokian WR G4 and WR G4 SUV
The Nokian WR G4 is renowned for its versatility and makes a great addition to your tire lineup if you drive in unpredictable winter weather.
We asked you to share your passion for sustainability. You delivered.
Here's how Nokian Tyres fans and employees are working to protect the planet
Why a leading EV expert recommends Nokian Tyres for electric vehicles
Kyle Conner broke the Cannonball record for an electric vehicle. He explains why Nokian Tyres products are a great fit for sustainable vehicles.
Sustainability: What's in it for drivers?
It's important to be eco-friendly for its own sake. But earth-conscious driving also carries benefits for drivers
Sustainability is part of our daily life. Just ask the person who oversees it at our factory
Darren Bakkestuen spends every day making sure our Dayton Factory adheres to our rigorous sustainability standards.
It's time to expand our definition of sustainability
Sustainability is about making our planet greener. But it's a lot more than that. It also carries benefits for each of us, on and off the road.
Where are the worst roads in North America? Here's what you told us
We asked you to tell us why your roads are the worst on the continent. And boy, did you deliver.
Here's what people are saying about our pothole-resistant passenger tire
The new Nokian Tyres One comes with a Pothole Protection program. It's drawing a lot of attention.
Leading through LEED: Learn about the solar-fueled sustainability milestone at our North American factory
The administration building at our Dayton Factory earned LEED v4 Gold certification, the latest step forward in our global sustainability leadership efforts
Nokian Tyres fights potholes with the same material used in bulletproof vests. An expert explains how.
A Nokian Tyres expert explains how drivers can receive pothole protection from the same material found in bulletproof vests
A southerner had a harrowing journey home. Fortunately, he also had all-weather tires.
Clint needed to get home. Standing in his way: an hour-long stretch of snow, ice and slush. Fortunately, he had Nokian Tyres all-weather tires.
Unpredictable winter weather? All-weather tires provide a year-round solution
For drivers who don't know what weather winter will bring, all-weather tires are a great year-round choice
Meet the passenger tire protected by the same material found in bulletproof vests
The Nokian Tyres One uses the latest technology to help keep North American drivers safe
Here's how we drove you forward in 2020
For most of us, 2020 has been a year to forget. But we still found ways to advance our journey together.
Tell us what's on your horizon. You might win free tires!
You're invited to participate in our Horizon campaign for a chance to win a set of Nokian Tyres products
How does a tire company reduce CO2 emissions? Here's how we plan to do it
Learn more about our ambitious sustainability targets
Learn about new adventures from Nokian Tyres and Outside TV
We're teaming up with Outside TV to tell stories of adventurous North American journeys
Our greenest effort yet? We're helping plant 50,000 trees throughout the United States
Our latest sustainability effort is part of our partnership with POWDR, an adventure lifestyle company that shares our commitment to protecting the planet.
This video will make you stop and think about winter tires
When you're trying to brake on wintry roads, winter tires make a massive difference.
When it comes to winter driving, safety and sustainability are linked. Here's how
The things you do to stay safe on the road also help you drive in an eco-friendly way
Why our employees are proud to make -- and drive -- Nokian Tyres products
Employees who see what goes into our tires are confident enough to put them on their own cars.
Going Green: Our North American factory just achieved a big sustainability milestone
We're proud to announce that our North American factory has received LEED v4 Silver certification.
How our newest facility reflects our passion for sustainable safety
Facilities reinforce values, and our newest building puts ours on full display
Peace of mind on a different kind of course: We're supporting a golfer's U.S. Open journey
Nokian Tyres is proud to sponsor Sami Välimäki in this year’s U.S. Open, which takes place September 17-20 at Winged Foot Golf Club.
Five tips for driving safely in rain
How can you navigate rainy highways with ease? Start with these five steps.
What makes a tire high-performance?
What sets high-performance tires apart from their rubber counterparts, and how can we choose the right ones?
Rule No. 10: Treat road trips differently than the daily commute
Long-mileage journeys place unique demands on your tires, and there’s nothing worse than a long journey getting derailed by a blowout in an unfamiliar place.
Rule No. 9: Put stock in the features that actually matter
The tires you’re choosing between each have their own strengths and weaknesses. With that in mind, rule No. 9 is to put stock in the tire features that actually matter.
Rule No. 8: Make sure your tires fit your vehicle
If your tires fit your vehicle, you’ll reap a number of benefits, including safety, efficiency and comfort.
Rule No. 7: When you're choosing tires, trust the experts
People who work in your tire shop know their stuff. Tires are more complicated than they let on, and having an expert on your side helps you filter through the confusion.
Rule No. 6: Much of a tire's quality is determined before it ever touches the road
Want to know what you’re going to get out of your tires? Pay attention to what goes in them.
Rule No. 5: Winter tires don't belong on spring and summer roads
As the inventor of the winter tire, we're proud to make some of the best winter products. But the very features that make tires safe and precise on snow and ice can cause serious issues once temperatures turn consistently warm.
Rule No. 4: Tires are only as safe as their maintenance
How can you keep your tires in top shape? Here are some easy tips.
Rule No. 3: Tires can be sustainable without sacrificing safety
Your choice of tires has an impact on the environment, but it doesn’t have to impact your safety on the road.
Rule No. 2: High-quality tires are worth the investment
There’s one place where price should NOT be your first priority: the tire shop. That’s because there are a number of other important factors to consider, many of which can possibly keep you safer on the road -- and even help you save time and money on the back end.
Rule No. 1: Purchase tires that suit your climate
Even if you bought the most expensive set of tires, they may have been the wrong choice.
Before you leave town, follow these ten rules of tire safety
There are some basic principles to follow if you want to increase your chances of staying safe on the road
Behind the Scenes: Snowboarder Austin Smith converted a fire truck into a high-tech camper. Here's what he did next
Learn how Austin Smith converted a fire truck into the perfect road trip machine
We have the highest driver loyalty in North America. Some of our fans take that loyalty to the next level
Sometimes, our consumers take their Nokian Tyres love to some interesting extremes.
Tire dealers are responding to the pandemic in a big way. Here's how they're serving their communities
From tire giveaways to hand sanitizer distribution, tire shops are helping their communities stay strong
Here's a road trip idea for every state (and some provinces!)
Submit your favorite road trips at NokianTires.com/Journey
Roaming Through Wyoming is a Wilderness Lover’s Paradise
With apologies to Garth Brooks, there are no beaches in Cheyenne. But you’ll find pretty much every other kind of scenery in Wyoming, a state that’s teeming with stunning views
The Ultimate Wisconsin Sports Journey
Wisconsin is beloved for its cheese curds, sausages and beer. But it’s also a haven for sports fans of all stripes – cheeseheads, college football buffs and hardball lovers alike
Wild and Wonderful: Exploring West Virginia’s Country Roads
When you visit West Virginia, you’ll feel like its country roads have taken you home
Climb (a portion) of Mt. Rainier
Discover some of the lesser known areas on and around Mt. Rainier
Unlock a Wealth of Adventure in the Commonwealth State
The history books are peppered with Virginia’s name, but it should play a part in your future
Explore Mountains of Fun in the Green Mountain State
Vermont brushes the shores of Lake Champlain before gracefully rising into the clouds, shrouding a world of adventure and escape that’ll make you glad you visited the Green Mountain State
From Salt Flats to Skiing to Sandstone, Utah Will Stun You
On one side of Utah tower the Rocky Mountains, capped with snow and infused with popular ski towns. On the other side, merely two hours away, sit searing salt flats without a single sign of life
The Lone Star State: Vast, Vivid and Varied
It's not just the Lone Star State’s size that overwhelms visitors; it’s the sheer array of experiences available for them to pursue
Volunteer for Adventure in Scenic Tennessee
Volunteer to start in Memphis and work your way to the Smoky Mountains
Rush to Rushmore, Then Explore the Rest of South Dakota’s Vast Expanse
You’ll do well to take your time when you visit a state that boasts two percent of our country’s land but fewer people than Rhode Island
Your Mood Will Head North When You Journey Through South Carolina
Begin your trek in eclectic Asheville and you’ll be in perfect position to capture South Carolina’s beauty as you cruise down through the mountains and across the state border
Small State, Big Adventure: Hitting the Road in Rhode Island
Rhode Island offers a cornucopia of adventure opportunities in its 400 miles of coastline, 100 beaches and lively towns
A Quest Through Quebec Reveals a Warm, Rich Culture
Quebec is the most prominent remnant of France’s former rule you’ll find in North America, and the province makes for a fascinating road trip that’ll take you back in time
Close the Hood and Take Off for Scenic Oregon
Craggy coasts, vast volcanoes, lush vineyards, remote forests…it’s hard to match the geographical diversity of Oregon, making the Beaver State a cherished road trip destination
Here are the Keys to Visiting the Keystone State
Pennsylvania is teeming with history and iconic American staples
Round Out Your View of Ontario With a Trip From Niagara to Ottawa
You'll come to love Ontario's diverse culture when you take a road trip from Niagara to the nation’s capital
Sooner or Later, You Simply Have to Visit Oklahoma
The Sooner State’s namesake musical proudly proclaims that “Oklahoma’s okay.” In reality, it’s far better than okay – it’s a place every road trip enthusiast should visit sooner rather than later
Fix Your Eyes on the Buckeye State
From its football to its food to its friendly culture, Ohio offers a unique slice of Americana that’s perfect for an easy road trip
Badlands, Bison and Boats: North Dakota Was Made for Explorers
Can you believe “Fargo” is 24 years old?! The lead, William H. Macy, is a car salesman with bad intentions. When you visit the Roughrider State, we trust that your intentions will be better – and on a set of Nokian Tyres products, it’ll end better for you, too
Scenic Smokies Offer Adventure, Perspective
There’s something about the Smokies’ hazy peaks that offers comfort, its oft-shrouded summits enveloping visitors in something bigger than themselves
Exploring the Far Reaches of the Empire State
New York is actually an empire of scenery, entertainment and culture that’s a lot sweeter than just the Big Apple
There’s a Lot New to Discover About New Mexico
It houses more PhDs per capita than any other state. In the 19th century, it was one of the most popular wine regions in the nation. And its state capital is the highest-elevated in the U.S.
How to Tackle the Jersey Shore in Two Days (or More, if You’re Lucky)
The Garden State has enough delights to make your friends green with envy when they learn about your experiences there.
Find New Adventures and Old Favorites in New Hampshire
No matter the season, the White Mountains of New Hampshire are always a sight to behold
Even if You Don’t Hit the Jackpot, You’ll Win When You Visit the Silver State
The Silver State is a gem for road trippers
From Steaks to High-Stakes Sporting Events, Nebraska is Anything but Corny
It’s home to miles of river than any other state, the country’s largest indoor rainforest, and one of the most rabid football fan bases you’ll ever find. We’re talking about Nebraska, the Cornhusker State that’s anything but corny
Explore Mountains of Adventure in Montana
If you want to get away from it all, Montana is the perfect state for you
Show Yourself a Good Time in the Show-Me State
“Missouri” may sound similar to “misery,” but you’ll feel the opposite sensation on a trip through the Show-Me State
Take Your Time in the Magnolia State
Like a magnolia tree itself, the Magnolia State is elegant, photogenic and verdant
There’s Nothing Miniature About Minnesota
Interested in Minnesota? We don’t blame you: It’s a great place to gopher a drive
Cars Built Michigan. Now, Use Yours to Explore It
Detroit is a resurgent city, Michigan football is massive and there’s a lake named after the state
Have a Wicked Good Time in Massachusetts
From historical landmarks to sun-soaked shores, Massachusetts is filled with enriching adventures that leave you seeking more
After Your Time in Maryland, You’ll Be Anything but Crabby
Maryland truly stimulates every sense
In Louisiana, Your Adventure Dreams Will Never Parish
A journey through Sportsman’s Paradise, better known as the state of Louisiana, has more variety than most of its surrounding states combined
The Bluegrass State Will Leave You Anything But
You’re likely familiar with Kentucky’s three trademarks: basketball, bourbon, and breeding thoroughbred horses. What you may not know is that there’s a lot more to the Bluegrass state than those three pastimes.
You Don’t Need a Tornado or Wicked Witch to Enjoy Taking Kansas for a Spin
You'll want to keep your eyes open for every moment of your time in the Jayhawk State
Iowa: The Land of 76 Trombones, Cheese Curds and Haunted Baseball
The Hawkeye State’s food, farms and frivolity make for a unique dose of Americana
When It Comes to Driving, Indiana Isn’t Just for Race Cars
The Indy 500 is a vaunted tradition in the Hoosier State, but its renowned roads aren’t limited to the speedway just north of Indianapolis.
From Chicago to Champaign, Illinois is Full of Delights
Flatter than focaccia and friendlier than fiction, Illinois makes for an engrossing road trip destination
Mash Together Great Memories of Idaho’s Outdoors
It’s easy to only think about potatoes when talking about Idaho. But don’t be fooled, as the Gem State is truly an outdoor paradise, and can provide a wealth of memorable road trips.
The Hawaiian Island You’ve Never Heard of – and How to Explore It
Lush images from this Hawaiian Island are seared inside the minds of anyone familiar with the Jurassic Park franchise.
Is Georgia On Your Mind? You’re Not Alone
The Peach State has been the site of many fruitful road trips over the years.
The Keys to Conquering Florida’s Scenic Roads
Do you live close to the East Coast? The beaches of Florida make for a great escape. And the best part might just be unlocking the Keys.
Make the First State a Top Road Trip Priority
The state’s location, which Thomas Jefferson once called a “jewel,” makes it a gem for road trip enthusiasts
Form a Connection with Connecticut
Compact, culturally rich and close to several major population centers, it’s a place that’s worth your time.
What It Really Takes to Scale the Rockies
The scenic vistas of the Rocky Mountains humble and empower at the same time.
Coasting Down the Pacific is a California Dream
Are you California dreamin'? We don't blame you.
Explore British Columbia, Where the Mountains Kiss the Coast
In British Columbia, the highs and lows are right next door to each other – but we’re betting you’ll only experience the highs during a trip through Canada’s most rugged province.
Adventure Opportunities Abound in the Land of Opportunity
A visit to the Razorback State is a great opportunity to explore rich scenery and hospitality that’s every bit as warm as a Hot Springs summer.
Want a Grand Arizona Vacation? It’s About More Than Canyons
In a land of peaks. valleys and deserts, it's the valley that gets the most attention
You’ll Adore Alberta’s Awesome Array of Adventures
The Canadian Rockies rise an hour west of Calgary, their snow-speckled peaks watching over Alberta like gentle guardians.
First Time in the Last Frontier? Get Ready for a Treat
The Last Frontier is a fitting name for this escape on the northwest edge of North America.
Stars Fell on Alabama. You Might Just Fall in Love
Yearning for a trip to the Yellowhammer State? From space shuttles in Huntsville to seashells on the Gulf Coast, you can't go wrong in Alabama.
A thief is robbing you every time you drive. We're doing something about it.
Find out how we're helping you save gas mileage and keep money in your pocket
Three Creative Road Trips...and the Tires Needed to Get You There
Are you as ready to hit the road as we are?
One of these days, it's going to be time to load up the car and launch a new journey...finally.
If you're like us, you've been thinking about where that…
We asked for your tire questions. Here are the answers.
In a series of videos, we told you what you wanted to know
Our vehicles are idle, but we don't have to be
Here are some important tips for making sure your car stays ready for the journeys ahead
It's Earth Day! Here's how we're helping protect the planet
In 2019, Nokian Tyres was again named one of the most sustainable publicly traded companies in the world.
All-season tires belong on spring and summer roads
Even during these exceptional times, it's important to make sure you aren't driving winter tires on spring and summer roads.
Introducing Nokian Tyres' Greatest Hits
The beauty of our premium tires is that they're crafted to provide peace of mind in all conditions. That takes them all over the world, from Arctic ice to scorching summer roads.
It has been a privi…
It's a hopeful journey
The beauty of our greatest journeys often lies in their unpredictability. For many of us, the sweetest memories come from the moments when the path ahead was dark, and we had to rely on our inner stren…
Why don't more drivers consider all-weather tires? A major news outlet inquires
All-weather tires are a great winter-rated year-round driving option.
Our Spain Test Center is taking shape. See it for yourself!
Check out this compelling video to see Nokian Tyres' next major step forward in the all-season tire market.
A group of people traveled the world to test our products. Here's what they learned.
We traveled thousands of miles to introduce writers, customers and influencers to our products.
You've bought a luxury car. The next step: premium tires
Here's how to get ultimate performance out of your premium vehicle.
Tire dealer: Premium winter tires are the only way to go
Learn why one Maine tire dealer recommends premium winter tires -- and why the shop only sells Nokian Tyres products as a result.
Meet the tire dealer who only lets his family drive Nokian Tyres' all-weather products
“Every single one of my family members has been running a Nokian Tyres product for the last 12 years,” says Howie Fetzer. “They’re the safest products on the market.”
We just opened our first North American factory. Here's why that's important.
Our newest production facility, one of the most advanced in the world, will make products tailored to the needs of North American drivers.
I'm a tire dealer. Here's why I'm proud to sell Nokian Tyres products
Nokian Tyres invented the winter and all-weather tires and continues to lead the market in R&D and testing…and it shows.
Nokian Tyres launches donations committees at its North American offices
We're enriching our commitment to safety and sustainability and involving our employees in the process.
Why we're proud to support the Colorado Classic
Nokian Tyres is a leader in safety and sustainability. But we're also committed to equality.
Our employees will make premium tires. They'll also enjoy a premium work environment.
Here's how the administrative complex at our first North American factory will advance our core values.
Do you drive an electric or hybrid car? Our tires are crafted with you in mind
Nokian Tyres offers innovative products for drivers who share our core value of sustainability.
All-season tires...aren't. Here's why all-weather tires are the most convenient winter driving option
Nokian Tyres offers true four-season driving protection for drivers in places with unpredictable winter weather, like the Rocky Mountains.
We just made the first tire at our new factory. Here's why that matters.
Our first factory in North America will allow us to tailor products to drivers here like never before.
Check Out the Latest Video of Our Testing Center in Spain
The state-of-the-art, sustainable test track remains on schedule to start testing tires in 2020.
Hands-Free in Tennessee: In Light of New State Law, Nokian Tyres Offers Driving Safety Reminders
Here are some helpful tips from a Tennessee-based tire manufacturer committed to safety and sustainability
Four tips for driving safely and enjoyably on summer vacations
Vacations are fun. Here are some ways you can make them comfortable and safe.
Three reasons why you shouldn't drive winter tires during spring and summer
Even the safest winter tires aren't designed for use on warm, wet summer roads
Here's how you can join our quest to make driving greener
There's a lot drivers -- and tire companies -- can do to reduce our environmental footprint. Here are some ways Nokian Tyres leads the tire industry in sustainability.
Your official tire safety checklist for long journeys
A road trip is a great way to make special memories with friends and family. But without proper preparation, a getaway can become grueling – especially when your tires let you down.
Want to take things to the next level? Here are some helpful advanced tire safety tips
Want some next-level know-how that will take your tire knowledge from good to great? Step inside the tire shop with us to learn how to make your tires work for you.
How to take care of the planet by taking care of your tires
Did you know that healthy tire habits could be good for the earth? Here's how
Tires are among your car’s most important safety features. Here’s how to make sure they’re safe.
Tires are your car’s only safety device that touches the road. It’s vital to make sure yours are working properly – and important to know what to do when they aren’t.
Did you know all-season tires don't keep most drivers safe in all seasons? We'd like to offer an alternative.
All-weather tires provide year-round peace of mind without requiring drivers to swap tires twice each year.
Our Dayton Factory may not be building tires yet, but its employees are already building relationships
Our factory launch team is making the community a major priority during its intensive training process
We were recently named one of the most sustainable companies in the world. Here's why.
We're passionate about sustainability, and people are noticing.
Our tires made a big impression at Little Ivalo. Here's how.
Rocky Mountain snow and ice were no match for our tenacious winter and all-weather tires.
Leader of Nokian Tyres' Dayton Factory believes success comes from investing in people
Peter Chia has built a career around caring for his employees. Now, he seeks to do the same at our factory.
Take a virtual tour of our first North American tire factory
Here's an inside look at construction of one of the most advanced tire production facilities in the world.
Nervous about driving in winter conditions? Replace fear with facts.
The most challenging driving season is ahead of us, and the arrival of winter makes many of us uneasy about driving. Statistically, inexperienced drivers are more likely to have a traffic accident. But winter novices and road warriors alike can tackle the toughest environments if they’re armed with a few helpful tips.
Love at First Mile
Jonathan Garland is a driver who steers clear of the beaten path. Whenever the opportunity arises, Jon from Madison, Wisconsin packs his family in the car and heads toward adventure. Nokian All-Weather tires always take the family man wherever he wants, regardless of the weather or route selection.
Where the rubber meets the road – 5 memorable moments from our Finland road trip with Motor Trend Magazine
Get a behind the scenes look of, "Snow, tires, cars, reindeer, northern lights, and saunas" as Motor Trend embraces the Hakkapeliitta spirit on a road trip from Ivalo to Nokia, Finland.
