“Every single one of my family members has been running a Nokian Tyres product for the last 12 years,” says Howie Fetzer. “They’re the safest products on the market.”

Our newest production facility, one of the most advanced in the world, will make products tailored to the needs of North American drivers.

Nokian Tyres invented the winter and all-weather tires and continues to lead the market in R&D and testing…and it shows.

We're enriching our commitment to safety and sustainability and involving our employees in the process.

Nokian Tyres is a leader in safety and sustainability. But we're also committed to equality.

Here's how the administrative complex at our first North American factory will advance our core values.

Nokian Tyres offers innovative products for drivers who share our core value of sustainability.

Nokian Tyres offers true four-season driving protection for drivers in places with unpredictable winter weather, like the Rocky Mountains.

Our first factory in North America will allow us to tailor products to drivers here like never before.

The state-of-the-art, sustainable test track remains on schedule to start testing tires in 2020.

Here are some helpful tips from a Tennessee-based tire manufacturer committed to safety and sustainability

Vacations are fun. Here are some ways you can make them comfortable and safe.

Even the safest winter tires aren't designed for use on warm, wet summer roads

There's a lot drivers -- and tire companies -- can do to reduce our environmental footprint. Here are some ways Nokian Tyres leads the tire industry in sustainability.

A road trip is a great way to make special memories with friends and family. But without proper preparation, a getaway can become grueling – especially when your tires let you down.

Want some next-level know-how that will take your tire knowledge from good to great? Step inside the tire shop with us to learn how to make your tires work for you.

Did you know that healthy tire habits could be good for the earth? Here's how

Tires are your car’s only safety device that touches the road. It’s vital to make sure yours are working properly – and important to know what to do when they aren’t.

All-weather tires provide year-round peace of mind without requiring drivers to swap tires twice each year.

Our factory launch team is making the community a major priority during its intensive training process

We're passionate about sustainability, and people are noticing.

Rocky Mountain snow and ice were no match for our tenacious winter and all-weather tires.

Peter Chia has built a career around caring for his employees. Now, he seeks to do the same at our factory.

Here's an inside look at construction of one of the most advanced tire production facilities in the world.

The most challenging driving season is ahead of us, and the arrival of winter makes many of us uneasy about driving. Statistically, inexperienced drivers are more likely to have a traffic accident. But winter novices and road warriors alike can tackle the toughest environments if they’re armed with a few helpful tips.

Jonathan Garland is a driver who steers clear of the beaten path. Whenever the opportunity arises, Jon from Madison, Wisconsin packs his family in the car and heads toward adventure. Nokian All-Weather tires always take the family man wherever he wants, regardless of the weather or route selection.

Get a behind the scenes look of, "Snow, tires, cars, reindeer, northern lights, and saunas" as Motor Trend embraces the Hakkapeliitta spirit on a road trip from Ivalo to Nokia, Finland.