If the rain in Spain really does fall mainly in the plains, then we've chosen a great spot to test our tires in all conditions.
Our state-of-the-art tire testing center in Santa Cruz de la Zarza, Spain is coming along beautifully and remains on schedule to test its first tires next year.
The striking facility one hour south of Madrid will primarily test all-season tires, including those made at our new North American production factory in Dayton, Tennessee. As we pursue aggressive growth goals, the all-season segment will be a key focus area that will enable us to reach markets where we haven't typically been as active.
Here's a striking video that showcases the progress we've made at the latest stronghold in our tradition of innovation.