We're about to put your tire knowledge to the test -- and there's a lot riding on the answers

In business and in life, it's not enough to be the first. You also need to be the best.

In the 1930s, Nokian Tyres invented the world's first winter tire. We have a rich history, which started as a humble Finnish shoe company and evolved into our current role as…

Tire buyers list safety as their highest priority. But here’s what they’re missing

To cross the bridge from rhetoric to reality, it takes passion that goes far beyond the point where the rubber meets the road. 

The Nokian Hakkapeliitta 10 aims to bring drivers the next generation of safety. Mission accomplished, according to at least one panel of experts.

Tire Factory Point S Owner Damon Nielson offers tire safety advice for tackling high elevations

In the winter months, nothing provides better grip and traction on slick roads than a set of dedicated winter tires. As the inventor of the winter tire, Nokian Tyres crafts products like the Nokian Hakkapeliitta 10, Nokian Hakkapeliitta LT3 and Nokian Hakkapeliitta R3 to help drivers have peace of mind…

When it comes to their tires, drivers care deeply about durability. When they’re shopping for all season tires, winter tires or winter rated four-season all weather tires, most consumers would tell you they want their tires to last as long as is safely possible.

Why are some tires…