The harsh, soul-stinging Arctic winter forges a rugged spirit in the people of Finland. Their hearts are as hearty and warm as their beloved reindeer, which outnumber humans in the Finnish Lapland.

If conditions shape culture, there aren’t many tougher people on the planet than those who brave the Scandinavian…

The most challenging driving season is ahead of us, and the arrival of winter makes many of us uneasy about driving. Statistically, inexperienced drivers are more likely to have a traffic accident. But winter novices and road warriors alike can tackle the toughest environments if they’re armed with a few helpful tips.

Jonathan Garland is a driver who steers clear of the beaten path. Whenever the opportunity arises, Jon from Madison, Wisconsin packs his family in the car and heads toward adventure. Nokian All-Weather tires always take the family man wherever he wants, regardless of the weather or route selection.

Get a behind the scenes look of, "Snow, tires, cars, reindeer, northern lights, and saunas" as Motor Trend embraces the Hakkapeliitta spirit on a road trip from Ivalo to Nokia, Finland.

By Jessie Forand

In its more than a century, Nokian Tyres has become so much more than a winter tire company serving the Nordics. For example, did you know Nokian stemmed from a company called Suomen Gummitedhdas Osakeyhtiö, a galoshes manufacturer?

Early innovators, Suomen Gummitehdas Osakeyhtiö began making car…

Tips to help plan and prepare for your next great adventure.

Responsible driving means doing your part to follow environmentally-friendly practices in everyday travel. Learn how with these tips.

What does it all mean? Learn the difference between All Season and All Weather, then decide which best fits your life and driving style.